KROWN / DEVELOPMENT
The work behind a release is part of the release.
CONCEPT
Direction, reference, form and purpose.
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MATERIAL STUDY
What the product needs to do, how the artwork should behave, and what information can be verified.
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PRINT DEVELOPMENT
Scale, placement, repeat, panel logic and restraint.
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PROTOTYPE
Testing is part of the process. Not every test becomes a product.
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FIT / SCALE
Shape, sizing, proportion and how the piece reads on a body or in a space.
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FINAL
The version that enters the KROWN record.
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RELEASE
A finished piece enters the collection when it is ready.
Development material shown here is real: approved design work, test prints, close-ups, alternate colourways and notes. We do not manufacture process history for effect.